This award recognizes creators in the media industry who have made a significant impact with their journalistic work, programs, formats, or media products and technologies. It honors contributions that have gained widespread attention and have had a notable influence on society within the past year.

The New Voice in Media Award recognizes the innovative use of media platforms to introduce a fresh and compelling voice. It aims to fill a gap in the media landscape by tackling subjects that are typically neglected by mainstream outlets. This award highlights content that is largely crafted through interactive engagement with its audience, signifying a pioneering approach in the media field. Often, the recipients of this award are products of grassroots initiatives. 

This award honors innovative approaches to showcasing and promoting sports by leveraging the power of both traditional and social media. It recognizes journalistic craftsmanship and the ability to view sports as a global cultural phenomenon beyond just reporting results. The award also acknowledges the role of media in popularizing sports, promoting physical engagement, and connecting people through shared experiences and emotions.